diff --git a/Makefile b/Makefile
index 87513aa..9c79e9a 100644
--- a/Makefile
+++ b/Makefile
@@ -13,11 +13,11 @@ setup: start install-plugins
 install-plugins:
 	docker exec natascha_grav php /app/www/public/bin/gpm install $(shell cat plugins.txt | tr '\n' ' ') -y
 
-# User repo
-deploy:
+# Content (user repo)
+content-push:
 	git subtree push --prefix=user user-deploy main
 
-pull-content:
+content-pull:
 	git subtree pull --prefix=user user-deploy main --squash
 
 # Server
diff --git a/README.md b/README.md
index 5a3fe08..9894a2a 100644
--- a/README.md
+++ b/README.md
@@ -68,8 +68,8 @@ This SSHes into the server and runs `scripts/server-install.sh`, which installs
 ### Deploying changes
 
 ```
-make deploy             # push local user/ changes to the user repo on Gitea
-make pull-content       # pull editor's content changes back locally
+make content-push       # push local user/ changes to the user repo on Gitea
+make content-pull       # pull editor's content changes back locally
 ```
 
 After `make deploy`, the Git Sync plugin on the server pulls the changes automatically via webhook.